Monday, September 3, 2007


I love pizzas - they are an absolutely ideal and practical approach to healthy food. At least, from my point of view. The market for Pizzas in Pakistan is however quite not saturated as it should be. There is plenty of room for competition. The first Pizza outlet to open up was if I'm not mistaken was Gino's. Great Pizza!!! but poor marketing. They thought they didn't need to - until Pizza Hut came along. At first it was good, but then the standard dropped. After this we had Pizza Express (not so bad at first) but as usual, when operated by Pakistanis, the standard drops. The franchise closed and the name was changed to Pizza Xperts that still operates a few outlets in Karachi. Soon after that came Pizza Next - their main idea was to capitalize on the Pizza Hut market share by offering same quality pizzas for lesser price and quite a good job they did!!! Following that success story Dominos' decided to join the band wagon. Unfortunately, poor management and marketing research lead to a Pizza which is more like a piece of naan with curry and few pieces of chicken on it. Last but not the least Papa Johns ...ahhhhhh Authentic pizzas at last!! Well, not 100% but they come closest to what my taste buds would like to treat themselves to. Infact Papas have been my next best hangout after Cafe Coffee Day.

I'm sure the market is ready for another Pizza outlet that can come up with more authentic pizzas for our Pakistanis who have by now adapted well to this amazing Italian concept.


Hira said...

u r tagged @

Moti Bhains said...

oh my God !
someone around here can't have anything other than cheese and veggie pizza =(
so lets not get there =D

in pakistan .. nothing beats the tikka flavored pizza at Pizza Hut

oomi said...

i love pizza's if have that much amount to eat 3 times a day,
21 times a week,
63 times a month.
i would love to survive on jus pizzaz.

oomi said...

still living on pizzaz

sam said...

hi sarmad,
can i...............

sam said...

plz tell me

sam said...

i m waiting 4 u

(¯`•._.•[Raaji]•._.•´¯) said...

com on now... pizza is the least healthy food. U have to accept that.. hehe

But, we all still love it ;)

Knonie said...

As I've noticed, most of us [means, we living in Pakistan] likes those Pizza Flavours that are full of Chicken... Like In Rwp/Isb, many people prefer pizza of Rahat Bakers or PapaSalis over Pizza Hut, just because they say Pizza Hut one is so light, with just a small boti or two on each slice. :-P

Well, everyone is free to choose their fav cuisines.

While, I really love to eat Euro Pizza in Personal Pan size... That's really Fit...!!! :-D

Umer said...

made u forgot to mention Pizza Time (in defence and now in kalma chowk) among the list of pizza places in lahore. Pizza time might be a small takeaway shop but was serving the most filling and fattest pizzaz in lahore... Their double cheez super supremo wd make u go in hibernation for a week to digest :-). I agree with you about Gino`s. It was the best pizza before pizza hut. yummmmmm


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